3 struggles guaranteed to happen in 12 weeks.

There are 3 Things that are guaranteed to happen when you S.T.R.I.V.E. (the troubleshooting stage) for change, you will fail, you will be uncomfortable and you will plateau. In the book, The No More Excuses Diet, there are 3 cycles (S.P.E.E.D. – S.T.R.I.V.E. – S.C.O.R.E.)

Read on to get ready for this 12-week journey!

1. You will FAIL. So many people don’t start because they fear failing. Most often, that fear stems from years failing at fad, fast and highly-restrictive dieting. Some couldn’t resist not eating their favorite foods, others allowed stress get the better of them, many had a very unrealistic approach to dieting, etc. So let’s get this straight.


I have failed countless times in the last decade. You will have days when you skip a workout, when you splurged on a donut, when you didn’t eat enough, when you didn’t sleep enough – in fact, sometimes, that day turns into a week – and at this point, why not give up, right? You feel like a failure.

Whatever you do, DO NOT STOP. Re-write your short-term goals – make them more achievable – dedicate yourself to three days of successful follow-through and keep going. You can stop in 12 weeks (not fully of course, just rest and start striving for bigger goals again) so right now, keep trucking – even when you feel defeated – keep going! Even the most perfected of perfect people are not perfect (lol).

2. You will be UNCOMFORTABLE. In order to grow, you must be challenged, so focus on running a little harder, eating a little healthier and challenging yourself a little more every.single.day. What does this mean? It means you will need to be mentally conscious of what’s going on a daily basis because in order to change, you must create change and break some habits. Some of these old habits is running at an 12-min mile pace (or just walking fast), eating mostly processed ‘diet’ foods and not prioritizing rest and sleep.

Being uncomfortable also means being sore, struggling with naysayers and bringing your own meals to work lunch meetings. You are about to change your life and in order to do so you need to CHANGE!

3. You will PLATEAU. Our body is made to adjust and there will be a point when you will stop making progress. This can happen 6 weeks in, for those who are too extreme/restrictive in the beginning, it could even happen within 3 weeks in! Remember, it’s not a matter of IF you will plateau, it is WHEN. It’s not a bad thing, it’s a good thing, Remember That! However frustrating stalling in progress feels, know that you got there because you have made progress! So, what do you do?

Go Back to #2.

You need to get uncomfortable again. Run faster, lift heavier, change up your macros/calories, try a new exercise, extend your duration – whatever you do, just do something DIFFERENT. And, don’t expect your progress to change instantly. It will always take at least 3 weeks to notice change.

So let’s get this straight:

This journey will not be easy. You will fail, be uncomfortable and plateau – you WILL get frustrated, annoyed, angry, upset and discouraged…but DO NOT GIVE UP.

I repeat.

Do NOT give up.



Leave a Reply

Your email address will not be published.